A corporate event is any gathering sponsored by a business for the benefit of its employees, partners, clients or potential clients. They can take the form of conventions, conferences, retreats, parties and even concerts. Corporate events are a great way to market your business whilst ensuring that everyone has a great time.
This also helps create a good first impression in the minds of your guests, which can make you stand out from the crowd, especially with the sheer amount of competing businesses out there. For all these reasons, you want your event to be memorable in the best of ways. The more original it is, the more it stays in people’s minds after it’s over, so a little creativity can go a long way!
The Entertainment
No matter what type of event you choose, you can also add a social mixer, so that your guests can mingle after the main attraction. It’s a great opportunity for them to make new contacts and expand their network. Your choices in terms of entertainment are almost unlimited.
You can hire a band to liven up your event and be assured that your guests have a great time dancing and listening to music. If you prefer, a band can also provide an elegant atmosphere as backing to a reception.
Choose the Right Venue
You might choose to have the event in your workplace or somewhere else, depending on the type of event and the entertainment you plan on having. A convention or a party can take place in a hotel, while you can have a conference in your own place of business – which helps your guests (especially if they’re your clients) get more acquainted with the company.
If you want something a bit quieter to get to know your employees better, you might opt for a company retreat, which will take you to a remote area where you can spend some time away from the busy corporate environment. The style of the venue should also be inviting. For example, if you plan on having a live band, you can decorate the room to make it look and feel more like a concert, so that your guests can relax and enjoy themselves.
Great Food and Drinks
One of the best things about attending a corporate event is the food. You can rely on the classics to always please the crowd, so sandwiches, hot food that is easy to prepare (and eat) and a wide choice of drinks, such as tea, juice and water, can go far. Don’t forget to add a vegetarian or vegan option as well!
If you prefer to make a statement, you can go with bolder choices and be creative with the food – like getting a custom-made cake in the shape of your company’s logo. This also works really well as an ice-breaker and to kick-start conversations.
Your corporate event should always be memorable in order to impress your guests, and to do that you need the perfect entertainment, the best location and great food! To find out more about what we do, don’t hesitate to contact us or give us a call on 0845 094 1162, and keep up to date with our latest news via Facebook and Twitter.
